On July 18, 2022, RTSDecaux and Mega Alma-Ata entered into a partnership agreement, under which on the territory of the mall located at 18 Rozybakiev Street advertising structures from the famous European designer Martin Szekely were installed.
This cooperation allows you to place brand campaigns in one of the most popular shopping and entertainment centers in the metropolis. Mupi Szekely are located on the territory of pedestrian zones and in car parking areas. They have a standard size for Citylights. This format attracts the attention of not only pedestrians, but also road users, enhancing the effectiveness of the advertising campaign.
Placement of advertising on the territory of the shopping and entertainment complex will shorten the path from viewing advertising by the consumer to making a direct purchase. Successful shopping and entertainment centers, including Mega Alma-Ata, not only have good audience coverage, but also provide space for truly creative campaigns, creating interactive branding that will interact with mall visitors. This is great for campaigns that combine OOH and Digital because the audience is in longer contact with the ad.Mikhail Kopylov Director of Development at RTSDecaux