With this slogan, Coca - Cola, together with RTSDecaux and the advertising agency UM, launched a large-scale New Year advertising campaign that literally covered the entire city! Several visuals and all formats of RTSDecaux designs, as well as other platforms, were used for it.
We should also note the creative branding of bus shelters, which actively attracts the attention of passers-by and, by its very appearance, creates a New Year's mood. A burning Coca-Cola sign was installed on the roof and a garland of spruce branches was hung, a backlit box was placed on the wall. The highlight of the branding was a panel with a Christmas tree made of incandescent lamps, which was placed in a lightbox.
This year serves as a reminder that real magic is not about gifts, but special moments that we want to share and spend together.