In September, the largest theatrical advertising campaign was launched in Almaty. ARTiSHOCK together with RTSDecaux launched posters depicting various performances of the theater and the slogan: "culture shock theater".
To achieve maximum coverage, we chose structures in all areas of the metropolis: scrolling Seniors on roads with increased car traffic, Citylights (Mupi, bus shelters) in pedestrian areas (TsUM, hotel "Kazakhstan", the historical part of the city), metro.
The highlight of the campaign was the branding of the bus shelter located near the theatre. A new comic name for the bus shelter "ARTiSHOCK ayaldamasy theater" was mounted on the roof with illumination at night. Playbills of performances were placed inside the side lightbox, and glass panels on both sides were pasted over with PVC film with information about the XXII season, ARTiSHOCK itself and a map-diagram of the passage from the bus shelter to the theater. This solution performed two important tasks: to attract the attention of passers-by and to help theater visitors navigate.